Privacy Policy

Last modified 22 March 2023


Introduction

We protect your personal data in line with the requirements of the General Data Protection Regulation (GDPR). The GDPR requires data controllers such as ourselves to document our lawful basis for processing personal data. It also gives you rights over how your data is processed. This privacy policy documents the data we collect, why and how we process it, and how to exercise your rights.


Data controller

The data controller responsible for this website is Caro Group, who can be contacted at 11 Market Hill, Royston, Hertfordshire, SG8 9JN, UK.

This website contains links to third-party websites, which have their own data controllers and privacy policies. This privacy policy applies only to this website.


Lawful basis for processing

For each method by which we collect personal data, this privacy policy documents our lawful basis for processing the data. Where we rely on your consent to process your data, we explain how you can withdraw your consent and delete your data.


Individual rights

The GDPR gives you rights over how your personal data is processed. You can exercise your rights by contacting us. In some cases you can also exercise your rights through automated systems, as described at the relevant points in this privacy policy.


Security

The GDPR requires us to implement appropriate technical measures to protect data. We verify the identity of any individual who requests access to data before granting access. We use Transport Layer Security (TLS, also known as SSL) to encrypt any data you supply to us through our website. Additional technical measures are described at the relevant points in this privacy policy.


Disclosures

In addition to any sharing of data described elsewhere in this privacy policy, we may disclose data for legal reasons. If we suspect criminal activity we may disclose data relating to those involved or affected to the appropriate authorities. We may also be obliged to disclose data if we receive a request from an appropriate authority.


Changes to this privacy policy

We may occasionally make changes to this privacy policy. Following any changes, the date at the top of this privacy policy will be updated. If any change allows for wider access to data, such changes will only apply to data collected after the date of the updated privacy policy.


Cookies

Cookies are small pieces of text that are stored by your browser. Each cookie has a name and is associated with a particular site. When your browser sends a request to a site (for example, to download a page, image, or video), the computer that responds (known as a server) may tell your browser to set one or more cookies. When your browser makes further requests to the same site it sends the cookies back to the server. This allows the server to remember you as you browse the site, and provide features such as shopping baskets or password-protected areas. For more information on the cookies we use, see our cookie policy.


Data collected by our shop: Accounts

When you place an order you can either create a guest account or register for a full account. A registered account allows you to log in to your account in future and view your order history, or place further orders without needing to enter your details again. You can also choose to create a registered account without placing an order. When you register for an account we collect your name, e-mail address, telephone number, and company.

You can download the data we have collected about you by going to your account page and following the link to download your data. You can close your account by going to your account page and following the link to close your account. If you close your account we will retain records of any orders you have placed (as described below), but will delete any other data you have supplied.

Lawful basis for processing: Consent given by data subject

Why? You have supplied us with this data in order to create an account


Orders

When you place an order we collect your name, e-mail address, telephone number, company, delivery and billing addresses, and any comments you choose to leave.

We use purchase history data to show recommendations on product pages for other products that were also purchased by customers who purchased the product being viewed. Recommendations are based on aggregated data and no personally identifiable data is revealed. If you close your account your purchase history will no longer be used in this way.

Lawful basis for processing: Performance of a contract

Why? To enable us to enter into a contract with you and fulfil our obligations under it


Lawful basis for processing: Compliance with a legal obligation

Why? To maintain a record of financial transactions for taxation purposes


Payment through Worldpay

When you make a payment through Worldpay, we send Worldpay your name, billing address, e-mail address, and telephone number. After you enter your card details, Worldpay attempts to take payment and tells us whether the payment was successful. For more information on how Worldpay handles the data it collects, see Worldpay’s privacy policy.

Lawful basis for processing: Performance of a contract

Why? To enable you to pay for your purchase


Google Ads

We use Google Ads to track visitor interaction with our site in order to measure the success of our advertising and target it more effectively. Google collects details of the adverts with which you interact, pages you view and the time you viewed them, the features of your browser, and your IP address. For more information on how Google handles the data it collects, see Google’s privacy policy.

To opt out of Google Ads tracking on our site, see the Google Ads section of our cookie policy. To opt out of Google Ads tracking on all sites, see Google’s Ad Settings.

Lawful basis for processing: Pursuance of our legitimate interests

Why? To allow us to analyse the effectiveness of our advertising


Google Analytics

We use Google Analytics to track visitor interaction with our site in order to produce statistical reports. Google collects details of the pages you view and the time you viewed them, the features of your browser, and your IP address. For more information on how Google handles the data it collects, see Google’s privacy policy.

To opt out of Google Analytics tracking on our site, see the Google Analytics section of our cookie policy. To opt out of Google Analytics tracking on all sites, use the Google Analytics Opt-out Browser Add-on.

Lawful basis for processing: Pursuance of our legitimate interests

Why? To allow us to analyse how visitors interaction with our site in order to improve our site and our services


YouTube video player

When you view a page containing the YouTube video player, your browser connects to YouTube. For more information on how Google (the operator of YouTube) handles the data it collects, see Google’s privacy policy.